A logo is supposed to represent the essence of a company, what it stands for. It is supposed to be consistent with what the brand represents. In that particular example, the lotus flower represents purity and the color green symbolizes the protection of the environment. Since Clean Conscience promotes natural cleaning solution, the logo reflects its core mission of being ethical and natural. I liked the appealing and yet soft design of the logo. I like the repetition of the shape, with the darker green color helping to define the texture of the flower. The blue color of the word “conscience” evokes serenity and peace of mind. The clean sans serif font is particularly well suited to the overall message.
This logo was created for the Japanese Ministry of Defense. I love the fact that it does represent the concept of protection, but in a soft and gentle way. The roundness of the shapes goes against the traditional strong lines that are usually associated with strength and defense. In that respect, it represents the Japonese culture, with a message delivered in a respectful, soft, but yet determined way.
It has a 3-D dimension, which combined with the movement, naturally brings the eye on the circle surrounding the globe, like arms for protection. It also has a global concept of world protection, which is almost avant garde. The Japonese Ministy of Defense positions itself as one element in the world and does not use a protectionist attitude. The color theme is also different from what would be traditionally used in the US (probably red, blue, white). Since green is the color for stability and reassurance, it is very well suited. I really love this logo for its unity and its non-traditional way of conveying a message.
How cleaver can you be? A petroleum company represented as a cheerful, nature oriented, bright, and illuminating entity. What a message! And what a positive brand identity! Taking the antithesis of what a petroleum company is in the mind of people and turning it in a pleasant thought. This logo composition is appealing and dynamic. It has a balanced distribution between the elements, with the flower theme repeated several times on a smaller scale within the same space. The color contrast brings dynamism. The color yellow evokes happiness, cheerfulness, and positive energy. The color green symbolizes growth and the concept of being environmentally friendly.
The font is also clean and the upper location of the text brings a star dimension to the flower. I really like this logo for what it achieved to do: give a positive outlook to BP!
Am I desperate for spring? This billboard caught my attention by its inviting, dynamic, and warm composition and movement. The emphasis on the “bouquet of drinks” invites the viewer to celebrate drinks as if they were ice cream waiting to be eaten! The repetition of the drinks creates a unity, yet the various colors of the drinks promote choices among the drinks. The background orange color is warm, dynamic, and complements the message “orange infusion”. The blue color in a different hue evokes freshness, positivism, and is consistent with the blue find in the logo. The clean sans serif font delivers a message that complements the bouquet. The overall positive/negative space relationship is also well respected. I really like the powerful message to celebrate drinks, summer, and warmth and how it was conveyed.
http://www.bsr.org/reports/leading-perspectives/2007/2007_Winter.pdf
The website Business for Social Responsibility has an e-newsletter that I thought was very effective when I came upon it. I like the accessibility of the information provided and the clean, yet powerful way of delivering the information. The red color from the front page is repeated each time a new article is presented, so as to deliver quickly the important message. The viewer can quickly read it and see if he or she is interested in going further. The whole document is designed with the reader scrolling down in mind: the text is aligned vertically, there are no off balanced text of graphic to divert the eyes, pictures are colorful and/or may be higher than the text to bring dynamism to the page. This e-newsletter has a unity and a consistent tone throughout its delivery. Since its targeted audience is business people, I think it is very effective.
